From
Next
Los Angeles
San Francisco
San Diego
Portland
Solstice Airlines
Radiant Journeys Await
Some of MANY emails I sent during my time as an E-commerce designer for Spencer's.
Spencer's Emails
Role
Designer
Context
The Solstice Airlines case study focuses on building a preliminary Design System following the development of the brand identity, visual design, and user experience. This phase establishes a foundation for consistency and scalability by creating an organized inventory of components, asset libraries, and usage guidelines.
Logo Elements
Sun Symbol: A central circular sun with a warm yellow border and a soft reddish-pink core represents the idea of "Solstice" — a time of light and balance. It creates a welcoming, energetic tone for the airline while highlighting warmth and positivity.
Typography: "Solstice Airlines" is set in an elegant Playfair font, providing a sense of sophistication and trust.
Plane and Cloud Iconography: A simple, flat airplane illustration in dark gray conveys travel and movement. Stylized clouds beneath the plane feature soft curves and whimsical swirls, suggesting comfort, smooth journeys, and a lighthearted experience.
Variables
For Solstice Airlines, I used text variables to let users select a departure city, arrival city, and flight date when booking a flight. These variables dynamically updated the fields in real-time, creating a seamless and realistic booking experience in the prototype.
This approach not only enhances interactivity but also ensures the Design System supports scalable, user-friendly components for future iterations.
